Lifesize Cloud, video takes on Google in business video conferencing

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Story by Gina Narcisi

Lifesize Cloud updates, combined with new hardware video endpoints, competes with Google Chromebox in bringing business video conferencing to huddle rooms.

Lifesize has introduced two hardware video endpoints, which will compete with Google in filling a gap experts say exists between large-scale systems and personal video applications.

Lifesize introduced last week two hardware video endpoints targeted at meeting rooms for three or four people, called huddle rooms. The vendor also updated its Lifesize Cloud video conferencing service, adding more integration between existing business applications and click-to-call functionality from the browser.

Huddle rooms, typically used for impromptu meetings, need video tools for employee collaboration, said Roopam Jain, analyst for Frost and Sullivan. But video conference tools on the market today are often too complex for these spaces. Many businesses, especially small to midsized organizations, need lightweight, but scalable, video conferencing options.

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