Logitech in ‘Sweet Spot’ to Sell to Both Big and Small Firms

Logitech is growing because it occupies a “sweet spot” in the hierarchy of tech companies, a senior official of the company claims.

Story by Sam Varghese, ITWire

Scott Wharton, vice-president and general manager for video collaboration at Logitech, told iTWire during an interview that the company was not so big that it posed a threat to any of the tech majors which with it had dealings.

And, he added, it was not so small that it would be ignored when it made approaches to bigger players.

This, Wharton said, made it possible for Logitech to sell its video-conferencing and other devices to big players like Microsoft and Google; the company’s philosophy was to make its devices simple and operable by all.

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