Story by Simon Dudley, Excession Events
In the largest deal in Microsoft’s history and in a move extremely counter intuitive to their previous Modus Operandi, Microsoft is buying Linkedin for $26.2Bn.
I think it is the cleverest move in I’ve seen in M&A in the technology business for a long time. Here’s why.
Simon Dudley is a leading authority on the power of technology to change what success in business looks like. He helps businesses understand these changes, along with the consequences and advantages. With over 25 years in the technology sector, his background includes sales, engineering, product marketing, brand marketing, and design. Drawing from that diverse background, Simon is able to bring a dynamic perspective to everything he does. Simon is currently Chief Contrarian at Excession Events, along with being a sought after public speaker and Wired Magazine contributor. The opinions expressed in Simon’s commentary are his own, and are not representative of Let’s Do Video.