Story by Dave Michels / No Jitter
Mitel intends to project one consistent company to the world that includes one voice, one image, one brand, and one goal–growth.
Today, Mitel is launching a global rebranding, the first time since the company was founded 41 years ago.
Mitel is a very different company today. In terms of acquisitions, over the past 18 months, the company acquired multiple companies and brands including two long-term contact center partners, prairieFyre and Oaisys. When Mitel closed on its acquisition of Aastra earlier this year, it nearly doubled in size, expanded globally, and picked up several brands including Telepo and DeTeWe–Aastra had previously acquired multiple brands including the enterprise division of Ericsson.
