Pinnaca Forms Partnership with Ashton Bentley to Eliminate Costly and Complex Presentation & Videoconferencing Systems


August 9, 2016, Bloomington, MN – Pinnaca, a leading global provider of managed videoconferencing, telepresence and visual collaboration services, has formed a strategic partnership with UK-based Ashton Bentley, a designer and manufacturer of easy-to-use, integrated presentation and video conferencing systems.

The excessive time and cost associated with implementing today’s complicated presentation and video conferencing systems has come to an end. Pinnaca will now offer globally Ashton Bentley’s complete modular systems. Accompanied by an assortment of managed service programs, the new systems will assist customers in meeting today’s audiovisual technology needs for huddle rooms, conference rooms and boardroom meetings.

“We are pleased to augment Pinnaca’s extensive video portfolio with Ashton Bentley’s innovative and simplified products,” said Dan Tanel, CTO of Pinnaca. “Ashton Bentley’s new modular systems are designed to cost effectively install, activate, operate and support, offering our global clients the latest technology that is easily integrated into their unique room environments. Plus, its creative design significantly improves user adoption and reduces wasted meeting time, resulting in higher productivity.”

Pinnaca is highly regarded for its managed and cloud-based conferencing solutions, and for its one-of-a-kind user adoption program, making visual collaboration an easy-to-use business productivity tool for any enterprise. The new partnership enables customers with an option to centralize the procurement, deployment, management and support of these units across the globe.

Pinnaca will be helping customers replace traditional, customized AV room systems with Ashton Bentley’s products, which compliment any room’s layout and design. The modular, integrated systems are designed to standardize an enterprise’s collaboration environment and to increase the effectiveness of user communications, thus reducing the long-term cost of ownership.

”We are thrilled to have been selected by Pinnaca,” said Tony Leedham, Ashton Bentley’s director of business development. “We believe Ashton Bentley’s unique solutions – allowing people to ‘walk in and work’ — fully complement Pinnaca’s global reputation for product excellence and extraordinary personal service.”

About Ashton Bentley

Based in the United Kingdom, Ashton Bentley ( designs and manufactures a range of videoconference, telepresence and presentation audio-visual environments that simplify all aspects of deployment, operation, support and management.The company’s modular, fully integrated solutions are designed to provide a low cost of ownership.

About Pinnaca

Pinnaca ( is an independent leading provider of managed videoconferencing, telepresence and visual collaboration services. Privately held and headquartered in Berkshire, UK with regional offices in Minnesota, New York, Toronto, Shanghai, Singapore and Hong Kong, Pinnaca provides customized state-of-the-art products, services and solutions from the world’s finest manufacturers.Pinnaca is a global certified partner of Acano, Cisco, Polycom, Pexip, Vidyo, Avizia and Vyopta, and maintains strategic alliances with key vendors, including Ashton Bentley, in the company’s A/V integration practice.

For Pinnaca
Gail Shore, 612-770-4106
Shore to Shore Communications, Inc.


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