Mark Roberts, Chief Marketing Officer, Announced as Keynote Speaker
December 9, 2015, Norwalk, CN – TMC announced that Mark Roberts, ShoreTel’s Chief Marketing Officer, will keynote ITEXPO, being held January 25 – 28, 2016, at the Greater Ft. Lauderdale/Broward Country Convention Center in Ft. Lauderdale, Florida.
Conference sessions will take place beginning January 25 – 28 and the Exhibits are open January 26 – 28. ITEXPO is the business technology event bringing together service providers, enterprises, government agencies, resellers, vendors and developers to discuss the latest innovations that are changing the marketplace.
Mark’s keynote is on Wednesday, January 27 at 9:30AM. His keynote, “The Secrets to Successful Partnering Between Marketing and Sales in a Digital World”, will focus on how partnering with sales can improve campaign messaging to reflect real pain points, how to balance inbound and outbound marketing to drive traffic and quality leads, as well as how to drive alignment through SLAs, collaborative campaign planning and integration of CRM and marketing automation systems with communications platforms.
“Organizations need to rethink how their Sales and Marketing teams work together if they want to turn prospects into buyers,” said Mark Roberts, ShoreTel’s Chief Marketing Officer. “I look forward to talking about this important topic with the ITEXPO audience next month.”
Roberts has spent most of his career at technology companies, holding senior positions at Mitel, NexTraq, Polycom, 3Com and Intel. As ShoreTel’s CMO, he leads marketing strategy, product marketing, demand generation, branding and external communications.
“Mark’s keynote will be pertinent for the entire audience – as it will discuss how to meld sales and marketing into a cohesive campaign to increase brand awareness and increase ROI. We are eager for Mark to share his expertise during his keynote presentation,” said Rich Tehrani, TMC CEO and conference chairman.
ITEXPO is supported by Diamond Sponsor: Digium; Platinum Sponsors: 888VoIP, Content Boost, Fiber Mountain, Grandstream, NETXUSA, Sansay, Windstream, Yealink; Gold Sponsors: ABP Tech, NetSapiens, Snom, Taqua, Vitelity, Vodia Networks, Voxbone
For more information or to register for ITEXPO, contact Frank Coppola at 203-852-6800 x131. For media inquiries, contact Jennifer Terentiuk. Companies interested in exhibiting, sponsorship or advertising packages for ITEXPO should contact TMC’s Joe Fabiano at 203-852-6800 x132 orMaureen Gambino at 203-852-6800 x109.
For the latest ITEXPO news, updates and information follow the event on Twitter at @ITEXPO.
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