SMART and ACCO Brands Corporation Team Up to Market SMART kapp®

Award-winning SMART kapp Digital Capture Board Selected by Industry-Leading Office Products Manufacturer and Marketer

July 20, 2015, Calgary and Lake Zurich, IL – SMART Technologies Inc. (NASDAQ: SMT, TSX: SMA), a leading collaboration company and global provider of visual collaboration solutions, and ACCO Brands Corporation (NYSE: ACCO), a world leader in branded school, office and consumer products, today announced that ACCO Brands will be marketing a co-branded version of the SMART kapp® digital capture board in North America. ACCO Brands is a $1.7 billion company with more than 2,000 partners in its North American network, and the synergies between SMART kapp and ACCO Brands’ traditional office products market are at the heart of this agreement. The co-branded solution, Quartet® SMART kapp®, will be sold through ACCO Brands’ proprietary sales force and distribution networks.

Designed to revolutionize traditional dry-erase boards and flipcharts, SMART kapp is a Bluetooth® enabled dry-erase board that is as easy and intuitive to use as any other white board, but reinvented. SMART kapp is lightweight, easy to install, and a true plug-and-play solution. Customers simply secure the board to a wall, plug in the power supply, and begin using SMART kapp immediately – no need for IT integration or internet connections. SMART kapp enables users to:

  • Share in real time by inviting remote participants to view content on smartphones, tablets and computers as it happens using any browser
  • Easily save anything written on the board in JPEG or PDF formats
  • Automatically save snapshots to shared accounts like Evernote™®or Google Drive or OneDrive

“Quartet® SMART kapp® is a perfect fit for ACCO Brands’ focus on delivering exceptional value by providing unique, leading-edge, branded school and office products via our distribution networks,” said Jed Peters, VP of Commercial Marketing and Sales, ACCO Brands. “We carry a broad selection of dry-erase boards and our branded version of Quartet® SMART kapp® will be a premier solution in our dry-erase line.”

“We need strong marketing partners, like ACCO Brands, who are able to reach a wide array of consumers with our inimitable and revolutionary SMART kapp product,” said Neil Gaydon, CEO, SMART Technologies. “We are thrilled to be able to leverage ACCO Brands’ unmatched brand recognition and extensive customer reach to bring SMART kapp to North America.”

In addition to ACCO Brands, SMART kapp is available in through SMART’s channel partners and several online retailers. For more information visit, watch this video, and follow @SMARTCollab on Twitter.

About SMART Technologies
SMART Technologies Inc. (NASDAQ: SMT, TSX: SMA) is a world leader in simple and intuitive solutions that enable more natural collaboration. We are an innovator in interactive touch technologies and software that inspire collaboration in both education and enterprises around the globe. To learn more, visit

About ACCO Brands Corporation
ACCO Brands Corporation (NYSE: ACCO) is one of the world’s largest suppliers of branded school, office and consumer products and print finishing solutions. Our widely recognized brands include AT-A-GLANCE®, Day-Timer®, Five Star®, GBC®, Hilroy®, Kensington®, Marbig, Mead®, NOBO, Quartet®, Rexel, Swingline®, Tilibra®, Wilson Jones® and many others. We design, market and sell products in more than 100 countries around the world. More information about ACCO Brands can be found at

Reader’s advisory
Certain information contained in this press release, including but not limited to SMART’s intention to supply SMART kapp® products to ACCO Brands, ACCO Brands’ intention to market SMART kapp® products successfully, and the marketing and co-branding of Quartet® SMART kapp®, may constitute forward-looking information or statements. By their very nature, forward-looking information and statements involve inherent risks and uncertainties, both general and specific, and risks that predictions, forecasts, projections and other forward-looking information and statements will not be achieved. We caution readers not to place undue reliance on these statements as a number of important factors could cause the actual results to vary materially from the forward-looking information or statements. We do not assume responsibility for the accuracy and completeness of the forward-looking information or statements. Any forward-looking information and statements contained in this press release are expressly qualified by this cautionary statement.

©2015 SMART Technologies. All third-party product and company names are for identification purposes only and may be trademarks of their respective owners. To view a list of SMART trademarks please visit our Trademarks and Guidelines page.


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