SMART Technologies Announces First Large-scale Shipment of SMART kapp and UK Availability

  • Thousands of SMART kapp™ units shipping to the UK for purchase through master distributor Westcoast
  • kapp now available for purchase in the UK

January 12, 2015, Calgary, Canada – SMART Technologies Inc. (NASDAQ: SMT) (TSX: SMA), an innovator and leading provider of collaboration solutions, announces its first large-scale shipment of the revolutionary SMART kappdigital capture board. Westcoast Ltd. has been appointed as SMART’s master distributor for SMART kapp in the UK and Ireland, and has committed to order thousands of units to be distributed throughout the UK and Irish markets.

Founded just over 30 years ago, Westcoast is one of the leading distributors for IT and office products, with revenues over GBP 1.5 billion. This partnership provides SMART with enormous reach into some of its key markets, including large corporate commercial resellers, value-add system integrators, on-line retailing, hotels, conference rooms and large retailers serving the public. In conjunction with large shipments over the coming months, SMART and Westcoast plan an aggressive marketing rollout plan that aims to drive the replacement of the outdated whiteboard and flip chart.

“SMART kapp is a true market disruptor,” said Duncan Forsyth, Westcoast managing director. “It offers the simplicity of the traditional whiteboard but also adds the unique ability to digitally capture, save and share any content written on SMART kapp. This is an exciting new solution in a world saturated with an outdated product. We’re delighted to be the premier distributor of kapp in the UK and Ireland.”

“We are very excited to team with Westcoast for our UK and Ireland rollout of kapp,” said Neil Gaydon, president and CEO, SMART Technologies. “The combination of our two companies provides an excellent opportunity for customers to easily purchase and enjoy the benefits of this new, game-changing solution.”

Pricing & Availability
SMART kapp is available through Westcoast in the UK and Ireland today with a MSRP of GBP 599 (which includes a one-year warranty). To learn more about SMART kapp, watch this video, visit or contact Westcoast.

About SMART kapp
Capture. Save. Share. It’s that easy with the SMART kapp digital capture board. Gone are the days of traditional white boards and flip charts. SMART kapp, a SMART Technologies invention, revolutionizes conference room collaboration by digitizing the information captured and sharing it with meeting participants in any location. Share your thoughts in real time and store them for future reference. Visit to learn more.

About SMART Technologies
SMART Technologies Inc. (NASDAQ: SMT, TSX: SMA) is a world leader in collaboration solutions that are redefining the way the world works and learns. We are an innovator in interactive touch technologies and software that inspire collaboration in both education and businesses around the globe. To learn more, visit

©2015 SMART Technologies. All third-party product and company names are for identification purposes only and may be trademarks of their respective owners. To view a list of SMART trademarks please visit our Trademarks and Guidelines page.


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