Starin, a Midwich Group company, announces agreement with Lenovo


Chesterton, IN – October 6, 2022 – Starin is pleased to announce a distribution relationship with Lenovo, a worldwide leader in business solutions, for their ThinkSmart suite of collaboration products.

Lenovo’s portfolio for the future of collaboration includes a range of reliable hardware, software, and services that are designed to drive seamless collaboration and convenient, end-to-end solution management for the modern workforce. Lenovo is on a mission to support the tools every customer is most comfortable using – making it easier to integrate and deploy solutions that have been tailored to existing UC platforms, with solutions for Zoom, Microsoft Teams, and others.

As Starin continues to develop key relationships across the collaboration category to provide complete solutions for hybrid and collaborative work environments, Lenovo was a natural compute and device partner.

“Working directly with a trusted partner such as Lenovo allows Starin to continue addressing supply chain concerns for our UC systems.” Said Bobby Swartz, CEO at Starin. “Having the best compute and appliances available to our resellers help provide complete solutions – quickly and effectively.”

About Starin

Headquartered in Chesterton, Indiana, Starin, a Midwich Group company, which serves the US market, is a value-add distributor of pro AV products. Starin has a strong focus on Unified Communication and Education markets, with a brand portfolio including Lenovo, Crestron, Poly, Logitech, Shure, DTEN, LG, Neat, Barco, SMART, and more.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $50 billion Fortune Global 500 company, with 63,000 employees and operating in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society. By designing, engineering, and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world.


Press Contact: Brendan Crise, CTS

Mark Decker
Phone: 800-846-5606 x238

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