For unified communications vendors like Avaya, developing technologies, features and capabilities represent the table stakes, while delivering business value on top of that foundation leads to market success.
Developing and using great new technology is thrilling for technology-centric organizations: just say WebRTC, H.265, directory federation, zero-trust security, or even single sign-on in a technically-competent circle and watch the conversation blossom.
Technology isn’t enough. Knowing and implementing the APIs and SDKs, protocols and standards, features and capabilities, even graphical and voice-activated user interfaces represent the important “table stakes” in developing and delivering unified communications to market. It is not, in my opinion, the route to market success or customer satisfaction