New AOR Relationship to Redefine Brand and Customer Experience and Drive Awareness for Disruptive Video Conferencing Solution
In Q3 of 2015, Tely established a relationship with nFusion with three primary goals: to build a brand story that would speak to its target audience, support that story with compelling content and messaging, and build category awareness of the need for enterprises to maximize creative collaboration by using video in huddle spaces.
nFusion’s plan for Tely included a company rebrand, architected to introduce Tely to the enterprise space, and the launch of Tely 200, an enterprise-class, cloud-optimized video endpoint designed to facilitate team collaboration in the huddle space, addressing the real needs of enterprises underserved by existing expensive and complicated video conferencing providers.
During the first phase of their engagement, nFusion focused on assisting Tely to “rediscover” and “remap” its target audience based on both persona and position in the customer journey. This led to strategy and campaign development for the brand and its Tely 200 product which optimized communication vehicles, messages, types and creatives to precisely appeal to Tely’s prospects and customers at the right moment in time across paid, owned and earned environments.
Early results of the engagement showed strong results. In the first quarter of nFusion and Tely’s work together, the campaign exceeded click-through goals by 65 percent, engagement goals by 48 percent and monthly lead goals by 110 percent.
“We’re excited to work with Tely to redefine how people collaborate between teams,” said Matt Huser, managing director of nFusion. “Tely is the kind of disruptive and innovative company we love to work with and we’re pleased with the results we are already seeing from our engagement.”
“We chose nFusion because of their proven expertise in helping technology companies grow and launch new products,” said Todd Abbott, president and chief executive officer of Tely. “We saw the way they nail it for major brands like Google, Samsung and Microsoft as well as modern challenger brands, and we wanted a different type of agency partner that could help us earn business away from companies like Polycom and Cisco that are underserving today’s enterprises.”
nFusion is the agency for today’s modern marketer. We help clients create and deliver relevant, personalized experiences at each touch point, regardless of time of day, device or location. With the nFusion Accelerator, we offer a unique advisory service that provides CMOs with strategic advice and action plans to help thei had ahi m deliver quickly on growth and transformation mandates. Clients of nFusion include BJ’s Restaurants, Google, Samsung and Sitecore. nFusion is proud to have been recognized by Ad Age as a Small Agency of the Year in 2014 and winner of a Gold Effie in 2015. Follow nFusion on Twitter, LinkedIn, Facebook or the agency website.
Tely is dedicated to bringing simple high-definition video collaboration to more huddle spaces. Our cloud-optimized endpoints enable creative teams to easily share content and interact more effectively with each other, and with their customers, partners, suppliers through visual collaboration. Founded in 2010, Tely is a private company headquartered in Redwood City, California. Visit tely.com or connect with us on Twitter, Facebook, and LinkedIn to learn more.