The Changing World of Unified Communications


Story by David Danto

If you’re a technical person and you hear the term UC or UCC (unified communications and collaboration), it’s probably familiar enough to evoke images in your mind. Maybe you see a bunch of people in an office wearing headsets connected to their PCs instead of using phones. Maybe it’s an image of an employee sitting in a park somewhere, working as seamlessly as if they’re in an office. Maybe you see an executive zipping through an airport, joining meetings from his or her smartphone or tablet. Maybe you see yourself avoiding a daily commute, working from home. Maybe it’s all of those and more.

Whatever the images, we have to admit that we’ve been talking about UCC for about 17 years now. It should have become well defined and well embedded in organizations by now — but it really has not. The slow pace of UCC adoption is due to many factors — technology management in silos, manufacturer obfuscation, product immaturity, user confusion, the lack of required adoption processes, and others. Obtaining the latest information on all these factors, and gaining enough of an understanding of the space to break through the logjam, is not easy to do – usually.

The annual InfoComm show, coming up June 13-19, includes the Unified Communications and Collaboration Solution Summit – presented by the IMCCA. It is a one- of-a-kind annual opportunity to understand what’s changing in this very complex world. (Find registration information.) And this year, the changes being covered are significant. Here are some trends you’ll learn about at the UCC Solutions Summit:

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About Author

David Danto has over three decades of experience providing problem solving leadership and innovation in media and UC technologies for various firms including AT&T, Bloomberg LP, and Morgan Stanley. He is currently the Principal Consultant for collaboration, video, and AV disciplines at Dimension Data, as well as IMCCA’s Director of Emerging Technology. Email David at to learn how he can help your organization solve problems, develop a future-proof collaboration strategy for internal use, or develop user-focused go-to-market strategies for your collaboration product or service. The opinions expressed in David’s commentary are his own, and are not representative of Let’s Do Video.

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