One size doesn’t necessarily fit all with unified communications – or indeed any
The unified communications (UC) market is predicted to grow from $26.2 billion to $38 billion between 2014 and 2016, according to IDC. But solutions will need to evolve to provide real and relevant business value in order to meet these expectations.
Unified communication and collaboration (UC&C) providers need to move from telling organisations why they should buy their products to moulding them to their needs. The key to making this transition is being able to offer businesses two value-adds, interoperability and customisation – and it’s an area where not all providers are equal.
Businesses are aware that the rate of application availability has skyrocketed. Businesses just don’t want to be locked in to a vendor’s linear development path, but want to be able to take full advantage of different technologies and new features. This means that flexibility and tailored solutions will be central to the future uptake of mobile and feature-rich UC&C.
