The Top 5 Video Conferencing Trends to Watch in 2024

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The biggest video conferencing trends for 2024

Story by Rebekah Carter, UC Today

In the last few years, video conferencing solutions have evolved from a “nice to have” concept in business environments, to essential tools for productivity and collaboration. As of 2023, around 37.82% of US employees are using video conferencing tools at least once or twice a week.

As demand for flexible opportunities like hybrid and remote work continues to grow, the need for effective video conferencing tools will only expand. Studies show that the market for video conferencing will reach a massive $19.1 billion by 2027, with a CAGR of 12.6%.

In this evolving world, a few key trends have emerged, highlighting the changing direction of the video conferencing space. Here are the trends your business should be watching as we head into 2024.
1. Flexibility: Freedom to Use Any Device

Since the pandemic, employees have become more accustomed to using their own tools for communication. When working from home, employees don’t have access to the same cameras, microphones, and hardware they would have in the office.

Training team members to utilise new tools is a time-consuming and frustrating process for most businesses, leading to the rise of Bring Your Own Device (BYOD) strategies. However, allowing users to bring their own devices into the meeting room can come with its own challenges. Companies now need meeting software and hardware to accommodate a wide range of tools and accessories.

Software solutions like Microsoft Teams need to be able to accommodate all kinds of camera equipment and meeting room solutions. Similarly, the hardware at the foundation of meeting kits needs to be able to adapt to the unique needs of each company.

For instance, companies creating dynamic hybrid meeting rooms need multi-media solutions that can connect with virtually any camera or audio kit. More flexible solutions ensure teams can stay productive anywhere, and launch meetings, and discussions in seconds.

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