Story by Jon Cifuentes, Venture Beat
If you pay any attention to the business software industry, you probably can’t hear enough about Slack’s status as belle of the proverbial tech ball. But the company has admittedly done a less-than-clear (okay, shitty) job of explaining what it’s for, or how or why it helps you get your job done better or more efficiently. So we tracked down a great example.
I caught up with Mike Sharkey, CEO of Autopilot, a marketing automation platform (MAP), to shed some light on what’s possible with Slack integrated into your workflow from a marketing perspective. It’s pretty cool — you can see how Slack starts sounding less like a billion-dollar chat app and more like a real work tool.