At the same time the company announced it had secured an additional $112 million in a financing round led by Summit Partners, ThinkingPhones also unveiled a name and branding change. The company is now known as Fuze, taking the name of another business it acquired in November 2015.
One company taking the name of an acquired brand isn’t exactly unheard of, even if it’s uncommon, but this one appears to make some sense. ThinkingPhones as a brand conjures up an image of a vendor with a voice focus. Not that Fuze screams “video,” which is what the company did up until its acquisition by ThinkingPhones, but it’s a more general name that could mean a lot of different things.