Top 3 Trends Defining the Future of Video Conferencing


There were days when businesses used to operate within confined boundaries. Today, geographical restrictions appear diminished with businesses going an extra mile to grab the attention of diversely-located customers. All thanks to the advancement in collaboration technology and the growing inclination of gen Y towards visual collaboration, video conferencing is here to stay.

Connecting Communication Dots for Higher Productivity

Not just virtual meetings on mobile devices, but group conferences through dedicated video conferencing rooms is also a common trend now. While millennial workers look for flexible work opportunities like work from home and freelancing, businesses need to cater to the requests and concerns of diversely-located customers in real time. Fortunately, with video conferencing technology, companies can bid adieu to hefty business travelling bills and reach out to their clients and customers on a virtual platform. As employees spend less time on travelling, they can focus more towards fulfilling client demands and achieving sales conversion targets.

The inclination towards video conferencing is likely to increase, as the workforce is becoming increasingly mobile and businesses are overstepping boundaries to connect with prospective customers.

High Quality Video Conferencing for the Younger Workforce

According to a recent survey conducted by Redshift Research, 87 percent of millennial respondents would prefer working with a video-enabled organization than a traditional office setup.  

With echo boomers becoming a significant part of any company’s workforce, a firm which limits its investment in video conferencing technology may end up losing on prospective candidates in the near future. As the younger workforce is quite enthusiastic about video conferencing technology, leaders of today need to accept it wholeheartedly.

While relying on virtual meetings with video as a default collaboration tool, the younger workforce also holds certain expectations. 75 percent of the respondents of this survey affirmed that they would not settle for low quality video. In the time when video conferencing software and hardware are upgrading at the warp speed, anything less than the outstanding video quality is unacceptable.

Use of Video Conferencing Beyond Special Occasions

According to PGI, 66 percent of job candidates would opt for video-enabled interviews rather than wasting their time in travelling to the office of a prospective employer.

Today’s top companies are not using video conferencing solutions just for traditional virtual meetings. Video conferencing software is used to improve the productivity of employees, and help them do more work with efficiency. From conducting impromptu discussion sessions with co-workers to meeting face-to-face with bosses at headquarters, video conferencing empowers employees to collaborate and achieve bigger goals together.

This tool can be further used for reviewing marketing campaigns and software prototypes by decision makers. The screen sharing feature of advanced video conversing solutions makes it possible to circulate designs for review without any hassle of attaching files and sending emails.  

Moreover, video conferencing is increasingly being used across departments to streamline different business processes. While HR professionals can use video conferencing to approach great hires and filter out unqualified candidates in the first round of screening, sales teams can rely on it for connecting face to face with prospects and offering dynamic demonstrations.

Virtual Reality Will Take Video Conferencing Even Further

Traditional video conferencing allows participants to view one another onto their screens, and interact with them while keeping their eyes at the level of camera. This standard format of traditional virtual meetings is likely to become more interactive with virtual reality coming into action. With the use of HoloLens technology, participants can interact with the person sitting on their left by looking at a hologram in the same direction, and vice versa. A virtual environment can be created where there are no chances of missed eye contacts.

HoloLens combines the experience of both virtual and augmented reality to create an impression that all participants are sitting together in the same room. So, with the advent of virtual reality, businesses don’t need to spend any more on business travelling. They can connect with their prospects from a central location using HoloLens technology.

These trends are set to change the way businesses are going to collaborate via video conferencing solutions in the time to come. With the incessant evolution in technology, those days are not far when video conferencing would become a norm.



About Author

Kalpana Arya is a tech enthusiast, presently working as a Content Expert. Tech blogging is her passion, through which she intends to explore the world of software & hardware. She doesn't just write for tech-savvy people, but also for those who find the world of technology intriguing.

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