Twilio Inc. isn’t a name many consumers will recognise, even though it has recently led a modest revival in the U.S. market for technology initial public offerings by nearly quadrupling in value since its stock market debut in June.
The software maker is making a small acquisition on Tuesday that promises to allow customers ranging from big consumer messaging apps to telecom operators and retailers to reach billions of consumers with new video messaging features such as augmented reality, without the hassle of downloading plug-ins.