Unify Expands Opportunities for Partners with New Channel Partner Program

New program accelerates development of partner capabilities, offers specialization opportunities, and expands partner access to Unify’s industry-leading Unified Communications solutions

October 07, 2014, Munich and Boca Raton, FL – Unify, a leading communications software and services firm, today unveiled its new channel partner program, which expands opportunities for partners around the world with Unify’s leading Unified Communications (UC) solutions portfolio. Following the announcement of the acceleration of Unify’s transformation from a hardware to a software and services company, the “Unify Partner Program” rewards partners for expertise and specialization, helping to drive greater revenue streams, and increase customer satisfaction.

“Our channel partners are our lifeblood. We want to make it easy for them to quickly increase revenue, and expand their business with Unify as we look to develop long-term relationships with them,” said Jon Pritchard, Executive Vice President of Worldwide Channels at Unify. “Our new program provides a clear path for partners to increase their expertise and, hence, the value they bring to the customer. We’re committed to being the UC partner of choice by delivering a channel program that drives global consistency and an excellent experience for partners and customers alike.”

The Unify Partner Program enables profit predictability based on a framework that rewards depth of expertise and specialization, with the ability to differentiate against the competition based on core business or technical competencies. The program offers well-structured incentives and provides opportunities for increased profitability, and accelerated return on investment. Partners can also address new opportunities with innovative solutions and a vision for the future.

In order to expand the sales opportunity for partners and the potential for solution selling, Unify is making more of its UC portfolio available to the channel. This portfolio includes OpenScape Voice and OpenScape 4000 for enterprises, and OpenScape Business for commercial, which has been scaled to accommodate more than 1,000 users. Additionally, the program frameworks makes it easy for new products and solutions to be added in the future.

The Unify Partner Program is a further step towards the company’s continuing commitment to increase focus on the channel. Led by an executive team with a strong channel background, Unify is focused on attracting and retaining best-in-class partners. Additionally, the Company continues its shift to a multi-pronged sales approach, with coverage models including Unify sales-lead countries actively supported by partners, partner-led countries supported by Unify high-touch sales, and countries managed solely through distribution.

Partner Comments
“Unify delivers the support and commitment we need to grow our business by delivering world-class technology and expertise to our customers,” said Karen Martinoff, President and CEO of Hayes E-Government Resources in North America. “The Unify partner program gives us the competitive edge we need in order to expand our footprint in the UC space.”

“The traditional communication technology channel ecosystem is in the midst of a reinvention, driven by the demand for dynamic software-led solutions that will enable new ways of working and enhance end-user collaboration,” said Courtney Green, Managing Director at NETconnection Systems Limited in the UK.

Green continued, “We believe that Unify’s portfolio is perfectly aligned to this market shift and that the company’s comprehensive solution set will help us to fulfill customer demand and grow our business, now and in the future. Moreover, the company’s new Partner Program will give us unprecedented access to some of the most highly-skilled, experienced and innovative teams in the business—something we value deeply as we embark on this exciting new chapter together.”

“The Unify Partner Program positions the company as the UC vendor of choice for the channel community,” said Cleber Gomes, COO at Global Web Outsourcing, a Unify partner in Latin America. “As a partner, we’re excited about this program and continuing to work with Unify. The program will enable us to build our customer base and expand our footprint at existing customers.”

Unify is actively recruiting new channel partners to add to its more than 3,500 current partners. For additional information or to apply for the Unify Partner Program visit http://www.unify.com/becomeapartner.

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About Unify
Unify is one of the world’s leading communications software and services firms, providing integrated communications solutions for approximately 75 percent of the Fortune Global 500. Our solutions unify multiple networks, devices and applications into one easy-to-use platform that allows teams to engage in rich and meaningful conversations. The result is a transformation of how the enterprise communicates and collaborates that amplifies collective effort, ener-gizes the business, and enhances business performance. Unify has a strong heritage of product reliability, innovation, open standards and security.

Amy Martin
Head of Global Public Relations
+1 408 492 2785


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