Users Choose Video Conferencing Options Beyond The Meeting Room

TrueConf has compiled the results of their annual video conferencing market research, which was conducted at the ‘Video+Conference 2014’ conference. According to the survey, 60% of respondents hold video conferences on their PCs, and popularity of mobile video conferencing has doubled since 2013.

TrueConf_Chart1January 20, 2015 – More than 100 IT specialists, CEOs, and leaders within IT departments, enterprises and organizations across the Russian Federation responded to the survey. More than half of the conference participants are engaged in the education, science, high technologies, information and communication technologies, healthcare and public sectors.

The respondents to the survey reported that they are interested in cloud-based video conferencing solutions as a future alternative to on-premises video conferencing systems. Only 44% of the respondents stated their willingness to own a video conferencing system (compared to 49% in 2013, and 70% in 2012). About 10% of respondents already use a cloud service, while 19% use both types of video conferencing solutions.

Video conferencing has moved beyond the meeting room: 60% of the respondents hold video conferences and make video calls at their workspace, 51% use meeting rooms, and only around 7% of those surveyed rent a hall with a video conferencing system. More than 10% of respondents use video conferencing on their mobile endpoints, which is twice the number of users reported in the 2013 data.


The results of the survey show that users based in smaller, remote towns prefer flexible and affordable video conferencing solutions based on SVC architecture. A full 37% of remotely surveyed participants use solutions based on the on-premises software with an SVC-enabled server, while 29% use solutions based on the MCU hardware mixer. With in-person survey respondents, we see the reverse situation — 41% of them use video solutions based on the MCU hardware mixer, 20% use cloud-based solutions without SVC, and only 12% use video conferencing solutions based on the on-premises software SVC-enabled server.


The overwhelming majority of respondents — nearly 80%, would like to be able to see up to 10 participants on the video conference screen at a time, but only 14% would like to see more than 15 participants. The study showed that 49% of users are willing to manage the video session themselves and only 40% of them are willing to let a video conferencing administrator manage the session.

“The findings of our research confirm the worldwide movement away from video conferencing towards unified communications systems: from MCU architecture towards SVC, from meeting rooms to PCs and mobile devices,” says Michael Gotalsky, TrueConf CEO. “User requirements are changing: they want to always stay in touch, to choose devices themselves, to get high-quality video and audio and at the same time not pay too much. The TrueConf team are absolutely ready to leverage these changes, and we believe that this will fuel the development of the video conferencing market.”

About TrueConf,
TrueConf equips PCs, mobiles and meeting rooms with high quality video conferencing and collaboration solutions. TrueConf apps and solutions are easy to use and are fully compatible with legacy and SIP equipment, meaning that you save money on infrastructure while still utilizing state-of-the art technologies like scalable video coding (SVC) and intelligent stream manipulation.

More than 1500 companies and 3 million customers around the world choose TrueConf to meet their video conferencing needs. TrueConf native client apps are powered by 100% software architecture, and our products are available as both an on-premises solution and as a cloud service for end-customers and partners.

Michael Gotalsky,
TrueConf CEO
Tel.: 1-347-TRUECNF (1-347-878-3263)


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