Valossa Announces Avid Certification as an Avid Alliance Partner


Valossa Video Recognition and Intelligence platform to be integrated to Avid MediaCentral.

April 7, 2018, Oulu, Finland – Valossa™, a video recognition and intelligence company announced today it has become an Avid® Alliance Partner.  Valossa AI ™, comprising a full suite of video recognition and intelligence tools and products, will be integrated to Avid MediaCentral®, and Avid will a become reseller of Valossa AI video recognition solutions.

Avid MediaCentral is the industry’s most open, tightly integrated and efficient platform designed for media, to enable next-generation newsroom management, production, and multi-platform content delivery into a single web-based user experience. It accelerates customer workflow, scaling from the simplest to the most sophisticated solutions for post-production, news, sports, and asset management. Its groundbreaking modular design delivers a full suite of apps, services, and connectors, offering unprecedented scalability and extensibility. Its user-friendly interface makes it easy to search, browse, access, edit, collaborate and distribute content everywhere.

Valossa provides unparalleled video recognition capabilities to capture new value from video with advanced tools for content intelligence and search. Valossa’s AI-powered software and services enable a new generation of content analytics with insight-providing video tools that enable new methods of producing, managing and monetizing video information. Valossa recently released a Video Insight Tools preview program, which enables companies to access powerful audio-visual video recognition through easy-to-use online portal and APIs. Insight Tools enable simple ways to inspect and analyze video content characteristics, as well as train new face identities directly from analyzed videos.

“Our customers have a strong demand for AI-based video metadata and tools,” said Ed Caracappa, Senior Director of Global Alliances at Avid. “Valossa’s comprehensive audio/visual recognition solution is optimized for media and entertainment use cases, thus complementing our MediaCentral platform and suite of Avid AI services perfectly.”

Valossa AI offering includes Video Recognition APIs, Video Insight Tools and APIs, and Custom AI Services. Video Recognition Engine detects and identifies faces, tags visual objects, places, scenes, styles, activities, sounds and speech, and also flags inappropriate content. Valossa software is available both as a cloud and on-premises solutions.

“We have many customers who have been requesting our Video Recognition Engine to be integrated into their workflow through the Avid platform,” said Sami Niska, Chief Sales Officer, Valossa. “I believe our collaboration with Avid will add direct value to many of our media and entertainment customers.”

Valossa will demonstrate the Video Recognition Engine and Video Insight Tools at Avid Connect 2018 in Las Vegas at the Wynn Las Vegas, from April 6th – April 8th and at NAB Show 2018 from April 9th – April 12th in the Las Vegas Convention Center at booth N3633SP.


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