Verizon Backing Away from Telehealth? MDLive Picks Up Top Execs

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Story by Stephanie Baum

In a sign that competition in the telemedicine market is heating up, MDLive founder and CEO Randy Parker said it hired a couple of Verizon’s Virtual Visits team in the past month in an interview at the Consumer Electronics Show in Las Vegas this week. Verizon stopped offering the Virtual Visits package last year roughly six months after launching it.

Leigh Ann Ruggles, who worked for Verizon for two years as director for strategy and business development and marketing in its Mobile Health Solutions unit, joined MDLive last month as executive vice president of business development and client success, according to her LinkedIn profile. Sheila McCormick, who was mobile health strategy and marketing lead for Verizon Mobile Health Solutions for more than one year, joined MDLive as Chief Marketing Officer in December, according to LinkedIn.

Verizon launched Virtual Visits in June as a way to provide non-emergency consults with physicians from their mobile phones, tablets or personal computers as a cheaper alternative to a visit to the emergency room or urgent care facility.

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