February 9, 2015, New York, NY – This report aims to provide a comprehensive strategic analysis of the global video conferencing market along with the market size and growth forecast for the period from 2012 – 2020. The key factors driving the growth of video conferencing market include: increasing globalization of businesses, and rising costs of international operations. With the increase in costs of managing and maintaining the global supply chain, the need for efficient and cost-effective means of communication has increased. Video conferencing is a viable solution for multinational organizations to easily establish communication facilities between the headquarters and various offices scattered across the globe.
Another factor driving the growth of video conferencing market is the rise in applications of video conferencing in the healthcare and education sectors. Healthcare organizations are able to increase the reach of healthcare services through managed video conferencing services and cloud-based video conferencing solutions. Remote patient monitoring and tele-consultation have been widely implemented across the world. In the education sector, video conferencing has found numerous applications in distance learning and web seminars. Educational institutes are able to offer tutorial and training services to numerous students in different parts of the world using video conferencing solutions.
This research study on the global video conferencing market offers a detailed analysis of the various deployment models of video conferencing solutions and aims to explain the driving forces behind the rising demand for these models in different industries. The report also provides an analysis of the various factors affecting the market dynamics such as market drivers, restraints, and growth opportunities. These factors help in analyzing various trends that would impact the market during the forecast period from 2014 – 2020. The report includes a comprehensive coverage of underlying economic and technological factors influencing the video conferencing market. Furthermore, the report aims to provide strategic insights into the supply chain of the video conferencing market by deploying Porter’s Five Forces analysis and value chain analysis. The market share analysis of key players in the video conferencing market throws light on the prevalent competition in this market.
Based on the deployment model, the video conferencing market is segmented into: on-premise video conferencing, managed video conferencing services, and cloud-based video conferencing. Based on factors such as budget, scalability, availability, and security, customers identify a best-fit solution out of all the models in order to cater to their requirements. Cost plays a crucial role in the decision-making process for various video conferencing solutions. Another factor that plays a crucial role in the selection of deployment model for video conferencing is security. Video conferencing solutions are deployed in various industries including: corporate enterprises, government and defense, healthcare, education, manufacturing, retail, and media and entertainment. Factors that affect the growth of video conferencing solutions in these industries have been identified in this report. The study provides a comprehensive assessment of various end-use industries and deployment models in the global video conferencing market. The report aims to provide a comprehensive cross-sectional analysis of the video conferencing market across geographies including North America, Europe, Asia Pacific, and the Rest of the World (RoW).
In addition, the report provides a competitive landscape of the video conferencing industry and identifies various business strategies adopted by the leading players. Under the company profiles section, the report provides an overview of the companies operating in the market, strategies deployed by them to gain competitive advantage, annual revenue generated by them in the past two/three years, and recent developments. The companies profiled in this report include Polycom, Inc., Avaya, Inc., Cisco Systems, Inc., Microsoft Corporation, Vidyo, Inc., Lifesize (Division of Logitech International S.A.), ZTE Corporation, Huawei Technologies Co., Ltd., Adobe Systems, Inc., and InterCall (West Corporation).
The global video conferencing market is categorized into the following segments:
Video Conferencing Market, by Deployment Type
On-premise Video Conferencing
Managed Video Conferencing
Cloud-based Video Conferencing
Video Conferencing Market, by End-use Industry
Government and Defense
Others (Manufacturing, Retail, Media and Entertainment)
Video Conferencing Market, by Geography
Rest of the World
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