Everyone who owns a smart-phone in today’s world is active on one or more social media platforms. Several businesses are taking advantage of these mediums to win over consumers and stimulate their interest by putting out innovative videos about their products and services.
Social media platforms like TikTok and Instagram have made it easier to stream, upload, and share high-quality videos, and are the go-to platforms for most consumers looking for more information about a product or service.
It is safe to say video content will continue to remain important for customers looking for information about a product and brands looking to reach their target market. Video marketing transforms static content and turns it into an easy to digest interactive content.
According to www.wyzowl.com, 68% of consumers engage with brands that distribute information about their offerings using video content. We’ll be looking at the 2020 trends in video content marketing brands can take advantage of to reach more significant audiences and increase sales.
Using Shoppable Videos
This trend allows social media users to shop on the spot without manually searching for a product they want. By simply clicking on the product showcased in the video, they will be redirected to your site to complete their transaction.
In recent years, social media selling has become one of the most crucial eCommerce trends to keep up with today’s on-demand economy. Brands have identified this and are continually putting out engaging videos to pique the interest of their consumers to accelerate sales.
Video-based Social media platforms like Instagram, TikTok, and Snapchat already offer users a link to external websites. Brands simply need to put out top videos on these platforms with a link directing audiences to their website. Therefore, consumers can easily purchase the product or service showcased in the video.
Video marketing allows brands to leverage their business to their consumers by putting out interactive videos that convinces them to complete their purchase from you by exposing what your brand offers. Shoppable videos make it easy for your audience to learn about your product and simplifies the buying process.
Search Engine Optimization is used by brands and businesses to ensure their businesses rank well when someone is searching for their type of product or service on any internet search engine. SEO’s were previously exclusive to websites, articles, and blog posts, but it has evolved to also include video content.
Search engines like Google are optimizing their Artificial Intelligence to identify parts of videos related to search queries and automatically play them on the page of the search result. Brands and businesses will have to ensure their video content ranks well to get more engagement.
It is vital to optimize your video content on internet search engines because as more content is being churned out, your video can stand out from the rest.
For your video content to rank well in search results, you must add relevant tags, especially popular keywords related to the topic of your video. Use video file names, titles, and descriptions that contain your target keyword and create original thumbnails images for your videos.
Social media has helped to bridge the gap between consumers and brands, as it has provided a platform where brands and consumers can interact on a more personal level. With social media, brands can engage with their existing customers and also stimulate the interest of potential customers.
Although social media has made it increasingly difficult for brands to reach their target audiences for free, live videos can help brands to land on their target audience’s news feed. Social media algorithms often prioritize live video events, as they happen in real-time. This enables brands to get their content noticed as well as instantly engage people.
In 2018, about.fb.com exposed how live videos hook viewers up to three times longer than pre-recorded videos and produce six times more interaction in their article ‘Bringing People Closer Together.’ Many people believe live videos offer a more authentic experience for audiences and add a personal feel to digital marketing campaigns.
According to www.go-globe.com research article, ‘the state of live streaming – statistics and trends,’ 79% of internet users believe live videos create more authentic interactions. Another 63% believe they add a human touch to digital marketing. The research also shows that 60% of users find live videos allow them to get real-time feedback from brands and businesses.
These statistics show that live videos are one of the most effective 2020 trends for video content marketing.
According to Social Video Trends Report published in 2018, 34% of social video viewers watch YouTube Vlogs at least once a month. This ranks vlogs as the third most viewed kind of video on YouTube after how-to and educational videos.
Vlogs provide an exciting opportunity for brands to engage with their consumers by publishing innovative videos on the platform for their viewers to learn more about their products. Most content creators use vlogs to document their day-to-day life, showcase talent, or express opinions.
Brands and businesses have jumped on this video marketing trend to connect with their target audiences more intimately. For example, Adobe, one of the biggest software developers globally, uses its YouTube channel to share various types of video content like video guides on particular features, as well as footage of Adobe Live events.
Adobe brings its customers to appear in their vlogs with detailed interaction with their brand, which in turn earns them a lot of goodwill. Vlogs help brands to introduce their product to audiences and show them how best to use them.
Using Interactive Videos
Interactive videos require your audience to pay full attention to the message you are sending out and keep them engaged for longer. This makes it easier to convince them to purchase your product or service.
Many consumers expect their brands to leverage new technology to build better user experience for them. The time has passed when merely providing quality products and exceptional services was a sure way of building a loyal customer base.
New technologies like Augmented Reality (AR) and Virtual Reality (VR) brands can easily produce interactive video content to better engage their customers.
The Bottom Line
If pictures tell more than a thousand words, then videos will be worth even more words. Among the different digital marketing trends, it is apparent videos have an edge in conveying more information.
Modern consumers want information, and they want it fast. Video content allows brands to give their consumers what they want. This does not mean that brands and businesses should only use video marketing strategies, as a combination of different types of content will yield better results for your marketing campaigns.
About the Author
Jamie Fry – Purposeful and promising author. Currently, he is working with companies such as: Pick the writer and Writing Judge and continues to enhance his blogging skills. Always in search of fresh ideas, he always strives to stay current on the latest trends.