Videoconferencing and Live Streaming: Like Peanut Butter and Chocolate

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Two great tastes. Better together.

Story by Lindsey Baine, Videxio

Eighty-six percent of executives who use videoconferencing daily want even more ways to use video, according to a new survey from Wainhouse Research. What does that mean? Those who already use videoconferencing – the peanut butter – are bought in. They see the value it delivers in reducing travel costs, increasing productivity, and improving the bottom line, and want to explore new use cases for video. They want “the chocolate” to get even more from their experience. Well, we have good news for those folks! The technology is already in place to enable these use cases, and it’s called live streaming. Now, you can have your peanut butter cup and eat it, too!

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