Videoconferencing uptake driven by unexpected events


Story by Laurie Havelock

More IROs adopting video meetings to connect C-suite, says OpenExchange

It’s a situation familiar to most IROs: a last-minute emergency means suddenly your executive team is not where you need it to be. In one such instance, an IRO at a mega-cap US healthcare company had embarked on a long-planned marketing trip to Boston. The CEO was due to join the trip at the last minute after dealing with a major announcement but the flight was delayed by inclement weather.

Knowing that Boston investors were expecting to meet the company CEO and the executive calendar was already fully booked for months to come, the IRO turned to videoconferencing to solve his problem. While the IRO, CFO and several major investors were in Boston, the CEO joined them via video link to field questions about the announcement.

Using such technology is becoming more common in the investor relations space. A white paper published by videoconferencing firm Polycom reports that the communication method was the fastest growing business service in 2013, with an estimated 37.4 mn users around the world. This is expected to grow to more than 200 mn in the next five years.

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