Instead of assuming video ROI success, enterprises can now see a correlation between video conferencing usage and productivity with the help of new analytics tools.
Story by David Maldow, TechTarget
A strong analytics package has always been part of any well-designed enterprise video deployment. When enterprises spend thousands of dollars on business tools, they’ll want to know how the tools are performing.
While measuring results may seem simple, the value of analytics goes deeper. Analytics not only measures video conferencing usage and ROI, but it can help teams achieve higher levels of ROI. While this scenario has always been compelling, today’s analytics can capture new types of data, which can be used to glean deeper ROI insights.
