Videoconferencing Usage Gets New Analytics to Gauge ROI

Instead of assuming video ROI success, enterprises can now see a correlation between video conferencing usage and productivity with the help of new analytics tools.

Story by David Maldow, TechTarget

A strong analytics package has always been part of any well-designed enterprise video deployment. When enterprises spend thousands of dollars on business tools, they’ll want to know how the tools are performing.

While measuring results may seem simple, the value of analytics goes deeper. Analytics not only measures video conferencing usage and ROI, but it can help teams achieve higher levels of ROI. While this scenario has always been compelling, today’s analytics can capture new types of data, which can be used to glean deeper ROI insights.

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About Author

David Maldow is the Founder & CEO of Let's Do Video and has been covering the visual collaboration industry, and related technologies, for over a decade. His background includes 5 years at Wainhouse Research, where he managed the Video Test Lab and evaluated many of the leading solutions at the time. David has authored hundreds of articles and thought pieces both at Telepresence Options, where he was managing partner for several years, as well as here at Let's Do Video. David often speaks at industry events and webinars as well as hosting the LDV Video Podcast.

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