Even as the pandemic ebbs, virtual events will remain a primary way to reach employees and customers — but make sure you’re getting what you need before you deploy a platform.
Even as COVID-19 morphs from pandemic to endemic, virtual event platforms for conferences appear to be here to stay. Indeed, many of us have learned to enjoy life without regularly dealing with the inconveniences of airline and business travel. A sales exec who attended 10 conferences a year in 2019 may now plan to attend two or three of the most relevant ones in person and the rest through virtual events. If you are an event planner, you better be ready to either host a virtual event, or at least add a virtual component to your physical event.