To understand working life ten years in the future, it can help to look fifteen years into the past, says Fraser Dean, Yorktel’s senior vice president of sales in Europe, the Middle East and Africa.
In the early-2000s, as the internet and mobile phones seeped into the public consciousness, two brands became incredibly popular. Every other mobile seemed to come from the Finnish firm Nokia – undoubtedly helped by one phone’s starring role alongside Keanu Reeves in The Matrix – and no aspiring executive would be without their BlackBerry on which they could type very simple e-mails.
