Vytru: Global Leader in Skype for Business Productivity Extensions Changes Hands


February 8, 2016, Walnut, CA – Cequens and Vytru, the global leader in Skype for Business productivity extensions, announced today the Vytru acquisition by Cequens, a global universal communications enabler. The acquisition will introduce a new Video Conferencing line of business to Cequens’ existing Messaging and Voice lines and leverage the three new lines of messaging, video, and voice to offer businesses the full spectrum of universal communications.

Vytru’s product lineup includes the RVC, EVC, and KVC series that extend Lync/Office 365/Skype for Business to conference rooms, executive offices, and Self-Service Stations respectively, in addition to Web Chat Widget that allows businesses to seamlessly interact real-time with their website visitors using nothing more than a Skype for Business client on agent’s computers. The free-to-try Contacts Manager application allows businesses to centrally create, manage and push several Skype for Business contact lists to all employees, saving time and increasing return on investment of their Lync deployments.

Karim Khorshed, Cequens CEO emphasized the strategic importance of the new Video business line, “Vytru’s conferencing and Microsoft Lync/Skype for Business expertise is the perfect accompaniment to our existing messaging and voice lines because they pave the way to the natural evolution of Cequens from a mobile messaging provider to a universal communications enabler.” New vision and mission statements and a corporate rebranding are currently underway which the company intends to unveil in Europe at the Mobile World Congress (MWC) event in Barcelona later in February 2016 and in North America at the Enterprise Connect event in Orlando in March 2016. “It’s what we internally refer to as Cequens 2.0”, he continued.

In a little over a year, the 20 person startup was able to attract interest from companies including AT&T, Microsoft, HP, DHL, Novartis, BP, and Capital One with their Microsoft Lync/Skype for Business productivity extensions.

“We’re extremely proud of our achievements at Vytru, and were overwhelmed with the interest our products received in such a short time from some of the biggest names in the world” Said Ahmed Shabrawy, former CEO of Vytru and now CTO of Cequens. “We look forward to being part of a bigger organization and capitalizing on shared experiences and markets with Cequens. We already started major improvements to our products and we’re working towards several new releases that we hope to launch in a few months” he continued.

In addition to MWC and Enterprise Connect, Cequens is also intending to showcase the new company at several events across the world in February and March including Capacity Middle East in Dubai, GSMA’s WAS#3 in Brussels, Belgium, and ITW in Chicago, Illinois in May.

About Vytru

Founded in 2012 and privately held, Vytru is on a mission to bring audio and video communications to every meeting space, regardless of company size, budget, or type of space. We are determined to bring video conferencing solutions to all businesses whether small, mid-size, or enterprise, enhance customer engagement, remove communication barriers and increase ROI. Our group collaboration solutions fit every need, and every size, because we believe that one size does not fit all. For more information, please visitwww.vytru.com.

About Cequens

Cequens is a global enabler of messaging, video, and voice services. Cequens Messaging empowers businesses with A2P bulk SMS, verification, and OTP services. With direct connections to 1.2 Billion mobile subscribers, and a growing alliance of mobile operators and aggregators, our network extends to all corners of the world. Cequens Video revolutionizes video conferencing with products that instantly extend Skype for Business to conference rooms, executive offices, and self-service stations. Our voice and enterprise productivity line offers the full spectrum of cloud unified communications services. With GSMA, Amazon, Microsoft, and Polycom affiliations, Cequens is your one-stop-shop universal communications partner. For more info, please visit www.cequens.com.

Press Inquiries

Sherif Hussein
Marketing & Communications Director
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