Why UC Will Go Mainstream In 2015

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Story by Stephen Leaden

Last year around this time I posted an article on UCStrategies “Why 2014 Is the “Perfect Storm” For UCC Adoption.” I believe that in this past year UC has been recognized as that next step progression and now drive Unified Communications to the next level. UC has been available to the enterprise marketplace for over 8 years. In my experience it takes up to 10 years for a new technology to go mainstream, and in 2015 we will move well beyond the “hype cycle” for UC and, in my opinion, UC will go mainstream.

This past year we have seen a migration of emphasis from Telephony to UC. In fact, the conversation with any enterprise user we have had discussion with, including all clients and projects we serve, has been centered on Unified Communications, the game-changing elements of UC, and how it impacts the user communities they serve. The conversation around Telephony has virtually gone “extinct” and has completely been missing from the discussion. Telephony is a required component, yes, but any value statements and perceived value associated with Telephony-only are simply no longer there.

As mobility continues to gain ground (just look at Apple’s recent announcement around worldwide iPhone sales and associated profitability), elements of UC are also growing in the consumer space. Consumer elements of UC have been around for some time, including ad-hoc video conferencing (Facetime, Skype, Google Hangouts), IM/chat (texting), and presence (aka friends lists and availability on Facebook). UC clients are available on mobile devices (smartphones, tablets) with all of the tools available in a desktop UC client.

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