Workplace by Facebook Opens to Sell Enterprise Social Networking to the Masses

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Story by Ingrid Lunden, TechCrunch

After 20 months in a closed beta under the working title Facebook at Work, (as we predicted it would the other week) today Facebook is finally bringing its enterprise-focused messaging and social networking service to market under a new name, Workplace.

It’s not only armed with a new brand: Workplace is launching with a new kind of pricing model based on Facebook-style monthly active user metrics; and some pretty big ambitions after picking up 1,000 organizations as customers while still in its free, pilot mode (up from 100 a year ago).

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